The E-commerce industry on regular basis performs different techniques to engage potential buyers and remain competitive. Every E-commerce brand’s growth depends on the quality of ‘Customer Experience’. E-commerce businesses based on Magento 2 Development have grown 5X faster. But in this blog post, we are going to discuss some important tips to grow even bigger. One of the interesting ways in which a customer interacts with your online selling store is through ‘Review & Ratings. Check out some amazing Magento reviews and ratings to enhance E-commerce store performance. Why is receiving reviews and rating a real struggle? Usually, experts suggest user-generated content is the best approach to evaluate online store growth. Getting reviews and ratings from happy customers is also a complicated job to perform. The reasons are diverse. Customers just don’t have the time to write a review or they are happy but do not want to comment. But E-commerce merchants have to come up with some incredible ideas to motivate customers to write reviews. 5 Smart “Reviews and Ratings” TipS 1. Retail Therapy Retail therapy has become a common strategy in the E-commerce industry. It is identified using psychology studies where shopping in modern days is usually the outcome of an emotional play. The shopping experience makes the customer feel really happy and this releases a hormone responsible for happy feelings. This is the perfect opportunity for the new Magento store to get positive reviews from customers. 2. Smart Automation Once the customer buys from your Magento Store, make a move to start the interaction. Send an email to get a positive review. There is always a possibility that with multiple business tasks that you miss the right time to start a conversation. You can use Smart Automation techniques to ensure that you are interacting with the customer at the right time resulting in a positive customer review. 3. Photo reviews According to research, humans prefer visuals as they believe in what they see. The impact of visual content is much deeper and it comes from your buyers. The impact of the photo review is much more significant and long-lasting than a review with just words. Picture reviews are highly engaging and it helps new customers to initiate the buying process. These photo reviews will advocate your brand’s online reputation and help you woo more potential buyers. 4. Conversation As an online selling store, investing in Magento eCommerce Development is not the only responsibility of a customer. It goes beyond that and contains responding to their reviews and queries. If a customer writes a review of your product, it is important to respond to it. Make sure you respond to each and every review received. No review should be left open-ended. When a new visitor accesses your store only to see that you did not make the effort to solve every query raised, it will seriously impact your brand’s reputation. Overall customer experience is also crucial to how your E-commerce store handles customer support. 5. Rich Snippets Positive Magento product reviews work as perfect snippets. When the user-generated content like reviews and ratings acts like the Google snippet, it connects better with visitors. This works perfectly with starred views including photos. If you check the Magento customer reviews pattern, you will find that reviews contain exactly what a buyer looks for. Recently, Google changed its policies regarding review snippets. Businesses particularly the local ones can benefit from using this rich content as review snippets as it will help your store appear in Google’s top search results. Wrapping UP The advantages of positive customer reviews and ratings for your Magento store are countless. Reviews and ratings not only help in trust-building but also boost sales. They also assist in creating better products and work as rich content to engage quality traffic. So, as a store owner, leveraging Magento 2 Support when facing technical issues is a perfect game-changer. Pick the above tips, and make a plan to integrate them within your e-store.
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Magento customizations and development in the new version have taken a severe hit in terms of time. Front-end development was thought to be slower when you start working on a new framework, however, things were different with Magento 2. Even our developers were taken aback when they started working on their first Magento 2 project. Magento 2 frontend development is a lot slower than Magento 1. Hence, to enhance the development speed, the Magento community and numerous teams of developers decided to change and create a more refined development process. Magento is an open-source framework, that is built to support the development and deployment of Online Retail Stores on the Internet. When Magento released its latest version Magento 2, they evolved from their past experiences and created a much-advanced version of the platform, that can supply endless possibilities of creating an online store, with the help of cutting-edge technology. And that is what we also needed to do. Evolving with the technology is the only solution to survive in the competitive market. The same applies here also, Modernization of the development approach to sustain in the market. Update the tech stacks and get rid of the old stack with which we used to feel comfortable. The answer is clear, we need to change the way we used to work with Magento 1. Need of StandardizationThe Magento 2 support community wanted to simplify the development process. With Magento 2, a merchant can perform normal changes easily even without the help of any Magento 2 developer. However, in the process of making it simpler for merchants, Magento made the front end development complex for developers. Moreover, Magento developers were using the same outdated tweaks and processes while working on Magento 2 development. Developers were using the same Luma or Blank Magento theme, where they used to feel comfortable working. Hence, if working on something unique for the sake of exceptional user experience, developers need to spend more time on front-end development. Adopting new solutions, technology and technique allowed developers to work more freely on the latest Magento version as the traditional ideas were not working anymore How to implement Standardization? In order to improve the speed, efficiency, and team synergy, developers need to accept change at the beginning. For Magento 2, building a custom compiler by introducing new tech stacks is one way to ease up the process. If needed, develop a custom theme that can serve as a starting point of interaction giving customization of elements like headers, sliders, buttons, and more for every project. This would help you in delivering the project sooner to your clients. Faster delivery indirectly refers to cost-efficiency. Furthermore, team members can change and adapt to an on-going project any time they like as everyone is familiar with the tools and technology. Benefits of this ApproachChoosing PortCSS in customization is beneficial and offers more flexibility as it is already compatible with Javascript and different tools can be easily migrated to the PortCSS environment any time they want. This approach also increases 20%-30% of the productivity as the code base of a custom-built solution is much cleaner, easily adaptable, and highly secure that allows developers to meet the client’s requirements in time. Wrapping Up Magento 2 made front-end development quite complex. With years of experience, our developers are able to create custom solutions, and in the process of development, learned a lot. It also allows our front-end developers to carry out different types of improvement, making it more secure, adding new features, and eventually improving the user experience. Hire Magento 2 developers from Agento Support to understand the full scope of Magento as well as the scalability of your project.
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