Running an online selling store is a challenging job which requires creativity and flexibility. Magento is a secure & robust CMS to build an E-commerce store. To improve performance, merchants integrate extensions within the Magento store. Extensions are available both as free & paid version. A number of offline stores have moved to online websites to engage potential buyers.
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According to a recent report, more than 270,000 merchants have chosen Magento for their eCommerce business. So, what are you waiting for?
Investing in a popular and highly-influential tool for Magento marketing automation is a wise decision to excel in your online business. But, what about the complexities and challenges, which nobody talks about? Read this blog to find out! Running an eCommerce business under the guidance of a well-renowned Magento 2 development company will bring growth in brand popularity and generate impressive sales revenue. In this blog, we shall guide you with the best Magento Marketing Automation tools that help strengthen business performance. What is Magento 2 Marketing Automation? This software is built into the core of the Content Management System or integrated to handle a massive range of marketing and sales operation. This technology is specially designed to promote growth and sales revenue for businesses. Some of the Magento marketing-related functionalities include:
What is the significance of Marketing Automation in eCommerce? Let's see why Magento marketing automation is so popular among eCommerce business merchants:
Why is Magento the best for marketing automation? To understand why Magento is the best option for marketing automation in the eCommerce business, let’s first discuss the top benefits of choosing Magento for this process: 1. Enhanced productivity With Magento marketing automation tools, businesses can build strategy, solutions, and creative opportunities to handle tasks in the business. It brings workflow automation that again saves hours and money, which the retailers can invest in their company’s growth by brainstorming new, innovative ideas. 2. Generate leads With the right Magento marketing tool, businesses can build strong customer relationships, which will help them nurture the leads and customize the platform according to the user’s demands and preferences. A personalized user experience is a powerful strategy to build a strong bond with the customers and win their loyalty over brands. 3. Refined user experience Integrating the most advanced Magento marketing automation tools from the Magento marketplace helps businesses to make a personalized approach to their target audience. Modern customers expect great attention from the brand and avoid irreverent offers. The right Magento 2 plugins will help offer seamless interaction and build long-term relationships with them. 4. Support from multiple channels To achieve successful sales growth, it is crucial to understand the leads and define the group. This method of using the Magento Marketing Automation tools helps generate enhanced personalized content and aims for higher conversions via multiple channels. 5. Great business revenue Around 76% of the business owners that have dealt with marketing automation have witnessed a positive impact on their business sales growth. You only need the proper tools, knowledge, and expert assistance to leverage the tool’s benefits and perks. Summary Are you looking for the best Magento 2 marketing automation tools? We are here to help. Our Magento 2 SEO audit service and development processes are seamless and hassle-free because we value your time and take care of the technical difficulties so that you can primarily focus on your business growth. Magento is an eCommerce platform available to entrepreneurs who want to set up their stores on the web. There are many different platforms out there, but Magento has several advantages over them all—and people who decide they want to use Magento can get help from a Magento eCommerce development company when they're done setting up their site.
You need tools in order to make your website grow and keep it running well, which is why enterprise resource planning (ERP) is one of the best systems for managing an online store. One good way of using ERP software for your business would be having such software handle everything about human resources, inventory management, payroll management, etc.—all of which will make running your company much easier! One of the most important considerations when selecting an ERP solution is whether or not it supports Magento. Many systems already come pre-installed with Magento ERP extensions, making things much easier for you as a business owner. To find out what features will work best for your company based on how your business operates and what challenges you're trying to address, here are four great options for integrating Magento 2 ERP solutions 1. SAP Effective communication is necessary for the development of a healthy working environment in today's day and age. SAP plays an important role in improving inter-departmental data exchange. SAP is a leading ERP product; it gives all the tools needed to support various industries, from manufacturing to retail. With the help of these systems, you get an edge over your competitors by increasing efficiency. 2. NetSuite NetSuite is one of the most flexible and scalable ERP systems out there today. It's more popular with smaller business owners who are looking to expand. NetSuite is an enterprise resource planning (ERP) system that has a number of modules that support growing businesses in multiple areas - including finance, process management, inventory, and more. In addition to supporting all company sizes - from small organizations to large corporations - NetSuite provides tools for operational efficiency, including powerful financial processing tools and industry-specific functionality. 3. Magento Sage Integration Sage ERP gives you many different options to automate how your business runs. You can connect Sage to your store and effectively manage the entire business process from merchandising to accounting, finance, support, and everything in between. With Magento Sage integration it's possible for those who own a Magento store to acquire all their business information - including inventory management, accounting info, and customer data- from one place. 4. WeClapp WeClapp is a cloud-based CRM and ERP software that covers all key areas of business across several industries. With one easy-to-use system, we provide solutions tailored to each company’s needs. With its scalability, WeClapp can meet the demands of new businesses while also providing value for smaller ones too. Wrapping Up At last, we would say that Magento is a robust eCommerce system allowing businesses around the world to create successful online stores. You can hire Magento developers who are specialized in developing and customizing your store so you won't have to worry about having limited skills when it comes to this field. However, despite its ease of use, creating an online store will not suffice as there will be challenges along the way - challenges which you can overcome by integrating your Magento website with ERP software. Magento 2 become a significant force in the eCommerce sector and helping distinctive companies to become part of the digital world. One of the leading and expanded eCommerce platforms powers more than 250,000 websites around. It is simply because of its rich features, interactive interface, regular updates, and ensure seamless online transactions.
Despite all such plus points, you might be having a doubt in mind, are all transactions & data safe in Magento 2 platform? Not just you, but a majority of eCommerce players ask this question regarding Magento 2 security reach. Undoubtedly, security and data safety is often overlooked while selecting an eCommerce platform including that of Magento 2. But that does not mean, Magento 2 is not secure enough to prevent data leaks, hacking the system, or any damage to your customer's information. Here, in this post, find and follow 5 effective tips to ensure Magento 2 security without undergoing much effort and spending a lot of money. 5 ways to secure your Magento 2 platform 1. Install the updated version Since Magento 2 is an open-source platform, hackers find it an easy way out to enter your system and pose a threat to your crucial despite. No matter, if your developer works tirelessly on this platform for updating and creating things. There is always some risk involved from the end hackers. Thus, taking care of the cyber criminals is a never-ending task, specifically, if you stick to the old version of the Magento platform. Therefore, it is best advised to install the updated version. The updated version of Magento 2 comes packed with new and improved security patches and features to safeguard the platform. It has comparatively fewer chances of getting hacked from the end of hackers and unidentified personalities. 2. First, secure the Admin panel path The Admin Panel of your Magento 2 platform is one of the imperative areas from where you manage all things. Unfortunately, hackers find their way into your Admin Panel and try to change functionalities without your knowledge. Thus, it is imperative to first secure the panel and prevent hackers to reach your login page. You can secure your Admin Panel area by following the below-mentioned steps. • First login to your Admin Panel, reach the Configuration from Stores, and then select Settings. • Click on the Advanced section and open the Admin Base URL section. • Next switch on the Use Custom Admin Path & URL and enter your desired choice of URL. 3. Get the Magento Scan tool Another way to safeguard your Magento 2 platform is by installing the free-to-access Security Scan tool. For this, you should hire Magento 2 developer to properly enable this security functionality and prevent the increasing range of cyber attacks. Security Scan tool runs on both Commerce and Open-Source editions. It helps you find the possible issues with your platform and indicates the future ones. With the help of this tool, get access to more than 30 security tests to find current issues with the platform and fix the same. 4. Enable two-factor authentication (2FA) One of the must-have security measures to protect the Magento 2 platform is enabling the two-factor authentication functionality. With two-factor means a combination of a password and code (that are sent to your smartphone) to maintain the authenticity factor. You can enable any of the following types of authentication on the Magento 2 website. • Google Authenticator • Duo Security • U2F Devices • Authy Also, follow the below-mentioned simple steps to enable two-factor authentication. • Go to the Admin panel>>Stores>>Configuration>>Security>>2FA. • Switch on the two-factor authentication functionality and select the particular authenticator. • Enable Trust this Device. 5. Secure Sockets Layer (SSL) certificate Sometimes hackers find the internal route of providing harm to your eCommerce business. Hackers might intercept the conversation and transaction between you as a business owner and customer. This could result in information leakage and pose a serious threat to your brand's reliability. Therefore, it is essential to enable an SSL certificate that helps scramble the data between you and customers and makes it difficult to intercept. If any hacker would try to get into that information, then it will be difficult to understand and make out the relevant detail, Conclusion There is no doubt that Magento 2 is a feature-rich, scalable, and cost-effective eCommerce platform to enhance your business reach. It powers several leading brands across the globe and enables a seamless online shopping experience among customers. However, it might have several security issues that can be managed with the above-mentioned tips and tracks. Also, enable complete platform protection steps with the help of a leading Magento 2 development company like Agento Support. The pandemic effect on eCommerce stores is remarkable as it raised the bar, and eCommerce businesses boomed. All online stores need a payment gateway for receiving payments. This step becomes more crucial when you own a startup. You cannot expect your eCommerce store to grow until you adopt a smooth checkout procedure.
Complex checkout processes and payment failures can be reasons your prospects are not turning into customers. Choosing the best Magento payment gateway helps your business avoid any payment failures. However, some tips might help you make a fair decision while planning the best payment gateway for your eCommerce Store. An overview of payment gateway When software or mechanism that facilitates payment transactions from a customer to a merchant bank account is known as a payment gateway. It also ensures that you and your customers get notified of any payment failures. Points to consider when selecting a payment gateway Let us go over some pointers to help you choose the best payment gateway: Security When dealing with customer information, security is a top priority. Customers entrust you with sensitive information such as credit card numbers, bank account numbers, and other financial information. It is your responsibility to ensure that such sensitive information is securely stored. Choosing a reputable Magento payment gateway will assist you in accomplishing the same. Furthermore, verify PCI DSS compliance. Such payment gateways invest in fraud detection and screening technology to ensure the security of customer data. Payment methods Many people associate online payments with only credit or debit cards. However, the scope of these payments has expanded over time to include other payment methods such as net banking, UPI, and digital wallets. With the right payment gateway, you can give your customers the option of selecting from various payment methods. They are more likely to purchase at your store based on their preferred payment method. As a result, it is best to choose a payment gateway that accepts most payment methods for your eCommerce business. Hire Magento 2 developer implementing a secure payment method. Onboarding procedure The payment gateway onboarding process is critical for any new or existing business. Ideally, business owners do not want to wait longer for the payment gateway integration process to begin accepting payments. The last thing your eCommerce store needs is to wait a month for the payment gateway onboarding process to complete. Your top priority should be to choose a Magento payment gateway with a simple and quick onboarding process. Some payment gateways complete the onboarding process in 1 or 2 days, which will pique your interest. Customer service When you run an online business, your target customers can buy from you anytime. It also implies that payment-related issues can arise anytime, necessitating immediate assistance from the payment gateway provider. Your Magento payment gateway provider should be available all time and have a quick turnaround time when dealing with payment queries raised by your customers. It is how you can ensure that your customers have a positive overall experience when dealing with your company. Hosted vs. Non-hosted When looking for payment gateways, you will encounter Hosted and Non-Hosted Gateways. A hosted payment gateway directs your customers to the payment processor's website, where they enter their payment information. A non-hosted one, on the other hand, allows your customers to enter payment information without leaving your website. A hosted platform lowers risk because critical information enters away from your website. Customers will appreciate the convenience of a non-hosted platform because they will not be redirected to another page. Hire a Magento 2 developer to use the accurate gateway for your eCommerce site. Transactional restrictions You may also come across payment gateways constraints on the number of transactions that are processed in a given month. While this limit may not be a problem for small businesses, it is an unexpected stumbling block for those who process numerous transactions or deal in high-value products. The only point is that you should be aware of these limitations when choosing a payment gateway for your eCommerce business. Conclusion: Choosing the best payment gateway for your eCommerce store can be difficult if you don't keep the tips mentioned in mind. Keep sensitive information safe and secure from hackers at all times. For more consideration, consult Magento2 development company for your projects. The eCommerce business is thriving rapidly over the past decade due to the growing emergence of smartphones and internet accessibility. Not just consumer-level enterprises but product manufacturers, retailers, and distributors are also looking to adopt a digital sales model. Concerning the same, the B2B platform is getting due importance and widespread acceptance in the business ecosystem.
If you have ever thought of taking your business digitally in terms of selling products to other businesses, then rely on Magento 2 development service. Magento B2B eCommerce platform is making headlines everywhere in terms of providing a feature-rich application to transform business. As you already know, Magento offers a result-oriented business platform for B2B enterprises dealing extensively in bulk quantity of products. So, over here, we will be talking about the major benefits of relying on Magento B2B platform for transforming your business and making higher ROI. 5 top features of Magento B2B platform It is better to review Magento 2 B2B features to get a better idea of the platform before taking your business digitally. The business-to-business platform offers extensive capabilities to businesses creating a feature-rich store to reach a wide range of business customers and enlarge the enterprise level. 1. Availability of in-built self-service tools Using plugins has of imperative importance to extend eCommerce platform functionalities and manage the same seamlessly. Just like Magento B2C platform offers a distinctive line of plugins to bring more functionalities. In terms of the B2B platform, you also get several in-built plugins instead of buying some of them. The plugins of the business eCommerce platform provide self-service functionalities to manage your account seamlessly. You can further streamline the process by installing a particular choice of the plugin on the platform. 2. Quick order management Quick Order is a specific feature available on the Magento 2 B2B platform for enterprises to further streamline the order management process. It helps the businesses to make the order process within the limit of a few clicks only. Instead of the usual process of customers first filtering, selecting, adding, and following several steps while searching for a particular product or SKU, Quick Order fasten up the process. 3. An advanced set of account management The business platform always has different stakeholders to manage different accounts and carry out the business seamlessly. Magento B2B platform offers an advanced account management feature that allows the ability to assign multiple users the accessibility of the account. Also, with the help of this feature, users have direct access to the provider's directory for the selected accounts. Buyers can manage their own accounts while managing the business with different merchants. As company users, you have the flexibility to add or remove users along with the additional feature of dragging and dropping functionalities accordingly. 4. Easy creation of requisition list The requisition feature of the Magento B2B platform helps business users to create a requisition list. It is the list that covers the range of frequently purchased products and makes it simple for the existing customer to purchase in a hassle-free manner. Magento B2B platform allows the users to create unlimited requisition lists and customers have the flexibility to create multiple product lists. Customers can add products to the list that they have purchased earlier and find it simple to find the same without devoting much time. 5. Multi-brand solution for enterprises There are times when brands have multiple businesses under one brand and sell products differently. With the availability of the Magento B2B multi-brand solution feature, you can manage multiple businesses from the same platform by creating different accounts. It allows you to manage distinctive businesses seamlessly and have better control over the enterprise. Moreover, it is beneficial in terms of providing the same buying experience to all the customers belonging to your different businesses and enhancing the ROI level. Conclusion Magento B2B platform is a cost-effective and result-oriented solution for businesses to take their product-based business online. The platform provides a distinctive set of features to manage multiple brands under the same roof in order to save cost, and effort, and increase customer acquisition. Get started with the Magento B2B platform once you decide to hire Magento 2 developer from a pioneer company like Agento Support. Not much time has passed since Business Daily News recommended Magento Commerce or better known as Magento as the best eCommerce CMS. It is best considered as the fast-growing content management system (CMS) for businesses to start their eCommerce store with ease. And we couldn't agree on this anymore.
As you already know eCommerce is thriving rapidly due to the increasing proliferation of smartphones and connectivity. So, because of that retail companies are responding quickly to the demand of customers extensively. |